Estelle Metayer

President, Competia and corporate director

Advises CEOs and boards as they build/improve their strategic decision-making process and competitive intelligence functions to avoid strategic blindspots. Best work is done when companies need to drastically change the way they do business and/or grow aggressively.


Entrepreneur, trend-spotter, reputed public speaker ( in Davos in 2012 on “Sensing Weak Signals”). Facilitator strategic governance workshops on future trends and industry disruption. Adjunct professor at McGill University. Guest lecturer, IMD (Switzerland) and taught in joint programs with the IMB (India), MIT (United States) and INSEAD (France). Faculty, Institute of Corporate Directors (Canada). Formerly at McKinsey & Company (Canada); CAE (Canada); ING Bank( Netherlands, Poland); Bouygues Group (France, UK).

Independent board member, member of the audit committee, BRP inc (TSX: DOO Canada). Independent board member, member of the strategy committee, Audemars Piguet (Switzerland). Independent board member, Blockstream (blockchain technologies) (Montreal-Silicon Valley). Advisory board member, Ricardo Media (Canada). Advisory board member, Réseau Sélection (Canada). Board member, member of the executive committee, chair of the business development committee, Metropolitain Montreal Board of Trade. Board member, chair of the technology committee, Institut des Administrateurs de Sociétés ( ICD Quebec). Formerly, Independent Non Executive Director, Chair of the Compensation Committee, Ubisoft Entertainment SA ( Euronext: UBI – France), board member Zag Bank (Calgary-Canada) and member of the compliance, HR and governance committee. Former board member, Grands Ballets Canadiens; Canada World Youth. Member, Institut des Administrateurs Francais. Drs and MBA, Nijenrode University, The Netherlands.

Arista Sunlife Award for “Entrepreneur of the Year” (2000). French, English, German, Dutch, Italian and learning Arabic. Commercial pilot and flight instructor

When not flying, can usually be found at .